Clients Activity Reports show you aggregated behaviour across your entire client base — new clients acquired, returning visit frequency, lapsed clients, average spend per visit, and lifetime value. Use this data to identify your most valuable segments and build targeted retention strategies.
How It Works
01
Navigate to Reports → Client Activity
02
Set the date range and apply filters: new, returning, or lapsed clients
03
View the breakdown by segment with average spend and visit frequency
04
Export the data to build targeted email or SMS campaigns
Key Features
New Client Acquisition
Return Visit Rate
Lapsed Client Identification
Average Spend Per Visit
Lifetime Value Calculation
Segment Breakdown
Retention Trend Line
CSV Export for Campaigns
Pro Tips
Set a 90-day lapse threshold and review lapsed client numbers monthly to act before they are lost
Track new client acquisition weekly to measure the direct impact of marketing spend
Use lifetime value data to identify which acquisition channels bring the most profitable clients